Company information

Brain Utilities ApS
Carl Bernhards Vej 15A, st. th
1817 Frederiksberg C.

Tel: +45 24 40 98 11
VAT-ID: DK-38497871


You are trading with Brain Utilities ApS, which among other things sell goods from the following brands:
“”, “UI Patterns”, “UI Patterns Education”, “Persuasive Patterns”, “Validation Pattenrs”, “User Research Methods”.
The intellectual rights brands, and internet domains are owned by Learning Loop ApS and is not the property of Brain Utilities ApS.

Ordering and payment

All shown prices on the website are exclusive VAT and other taxes.

The given price at the time of ordering is the price in effect for the purchase including VAT.
Brain Utilities ApS are not responsible for misprints, price errors, VAT and tax changes, sold out goods, and failure to deliver by our suppliers.


When you have submitted an order, you will receive an order confirmation.
Should you not receive an order confirmation within 1 hour after your purchase, you should check your spam filter or contact us.
You will receive a new mail the same day your order has been shipped.
If you want to receive a new copy of your order confirmation, we ask you to send ud a mail at

We offer multiple payment options.
The most secure and the payment forms that we recommend to all customers, is with a credit or debit card – or through a PayPal account.

We accept the following card types:
• Visa/Dankort
• Visa
• Visa Electron
• MasterCard
• MasterCard Debit
• Maestro

Online payment with cards:
With payment of a stock-order with an electronic payment card, the amount is withdrawn when the order has been shipped.
With pre-orders, the amount is withdrawn within 7 working days, regardless of the pre-order being shipped at a later date months away.

Payment is done through an encrypted SSL-connection (Secure Socket Layer). This means that your account information is not readable for 3rd parties.
When you conduct a purchase with a payment card, we reserve the right to check whether the personal information provided is true.

We reserve the right to at any time depreciate the amount paid – i.e. if a product is sold out, or not desired anyway. However, for safety reasons, we can NEVER increase the approved amount.


The delivery time for the individual product is indicative and is stated on the individual product page as well as the order page – except when a specific delivery date is given as is the case for pre-orders. If all items shown are in stock, we will ship your order within 2 working days. Delivery time can vary, depending on the chosen shipping method and shipping destination.

We always send orders in incoming order. In the case of sales, events or similar cases, you may encounter longer delivery time – which will be indicated and explained on the given sales page.

Shipping costs:
Shipping prices depend on the place of delivery as well as the size of the delivery.
It is possible to choose between different shipping options (and shipping times). The price and delivery time of the chosen shipping option will be listed on the check-out page.
If tracking of your delivery is available for the chosen shipping option, you will always receive a tracking-number so that it is possible to follow your order from our warehouse to the agreed place of delivery.

Return orders and cancellation policy

When you trade with Brain Utilities ApS, you have the right to cancel your purchase up to 14 days after receiving the delivery this applies to both inventory and pre-orders. Cancellation is requested by contacting Brain Utilities ApS via email, whereafter you will receive instructions on how to return the goods. The purchaser incurs the cost of return shipping. If the deadline expires on a Danish public holiday, Saturday, Danish constitutional day, Christmas Eve or New Year’s Eve, the deadline is extended to the next following Danish working day.

In order to claim your cancellation right, you must notify us by email within 14 days of receipt of the item by email.

After receiving, you must handle the goods in a way so that you can determine the nature, characteristics and the way in which they work.

You are liable for any deterioration of the value of the item due to handling, which is necessary to determine the nature of the item.
If the product is tested in addition to what has been described above, we consider it as “used”, which means that, in the case of withdrawal of the purchase, you can only receive a small amount or none of the purchase amount, depending on the merchant’s commercial value.
We consider used goods as being without commercial value.

In the case of a clean return item / exchange item, the return will apply to you – we pay in return for the newly exchanged item to be shipped to you again.

You bear the risk of the item from the delivery of the item, and upon return you are responsible for the goods being packaged properly.

You cannot cancel by just refusing the receipt of the item without giving us a clear notice of this.

For instructions on how to return a good, please contact us at, after which you will be informed about the specific return information.

Note that we do not receive packages sent via Collect On Delivery (COD). Remember to return the product safely packaged, so that the chance of the product damaged in return-delivery is at minimum


We of course offer a 24 month warranty, in accordance with the Danish “Sale of Goods Act” (Købeloven). It states that you have the right to either get the item repaired, exchanged, the receive money back or refusal in the price, depending on the specific situation.
Damage to the product due to faulty customer handling is not covered by the warranty. Complaints concerning errors and omissions must be notified to Brain Utilities ApS in a timely manner after receipt of the goods.
Here, maximum two months as reasonable time unless otherwise agreed. If your claim is warranted, we will naturally refund your (reasonable) shipping costs. For instructions on how to return a good, please contact us at, after which you will be informed about the specific return information.

Note that we do not receive packages sent via Collect On Delivery (COD). Remember to return the product safely packaged, so that the chance of the product damaged in return-delivery is at minimum.

Contact us
If you wish to contact us, you can do so via mail to or through phone to +45 24 40 98 11

Privacy Policy

The information you leave behind are shared with companies owned by, including Learning Loop ApS, which also owns the intellectual rights to brands and content of the products sold through Brain Utilities ApS. Information is solely shared with the purpose of product development and marketing.

We do not resell personal information and do not disclose your personal information to third parties outside companies owned by Anders Toxboe Holding ApS. You may at any time request deletion your information across all companies owned by Anders Toxboe Holding, if this is desired.
In order for you to be able to enter a purchase agreement with Brain Utilities ApS, the following information is required: Name, address, telephone number and e-mail address as well as any company information.

We make the registration of your personal information with the purpose of delivering purchased item correctly to you.

When collecting personal information through our website, we ensure that it always happens by giving your explicit consent so that you are informed of exactly what information is collected and why.
The director and staff of Brain Utilities ApS have access to the information that is registered about you.

We do not store customer information encrypted. We do not transmit customer information encrypted.

As registered with Brain Utilities ApS, you are always entitled to object to the registration. You also have the right to understand what information is registered about you. These rights are in accordance with the Danish “Processing of Personal Data Act”, and if you wish to contact in this regard, please contact Brain Utilities ApS by e-mail to

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You can delete cookies from your computer at any time. How this is done depends on your browser.

We use log data on Brain Utilities ApS. This is a statistics system which collects information that can provide a statistic of how many visitors we have, where visitors come from, and where on the website users leave, etc.
The log statistics are only used for the purpose of optimizing Brain Utilities ApS and ensuring relevant communication to our users.