De-risk product development
Don’t go implement something nobody wants
We ship to all of the United States (US)
from Charlotte, NC.
Digital Cards emailed after purchase
Don't trust the loudest voice in the room to decide the future of your company.
Customer feedback is needed while you're making decisions. Not after. Get answers in hours, not months.
Getting customer feedback every week is impossible without product experiments..
Test what works before writing a single line of code.
Designed to make clever prototyping effortless. Join the no-code revolution.
Let your team easily communicate in the language of product experimentation
"Bought these great cards a while ago. They are excellent to improve skills of the overall team and helped us to speak the same language!"
Understanding what constitutes good research quality and evidence strength is complicated and hard.
The academic complexities of what constitutes good research have been transformed into understandable, concise, and digestible product experiments that has proven to work time and time again.
Learn how to both validate and build on your ideas with strong customer insights by exploring connected product experiments.
Custom hand-drawn illustrations by artist Annesofie Sandal provide visual metaphors to aid learning and recall.
Avoid humiliating launches by making sure there is an actual demand for what you are building.
Questions before data. Create the data you need to answer your existing questions rather than starting by looking at existing data to see what questions you can answer.
Create product experiments to produce useful research evidence measured in hours and days rather than weeks and months.
Learn exactly what triggers a purchase rather than blinding yourself with overwhelming analytics.
Test your value propositions before running ads with them to ensure a message match between the service you are offering and what your customers need.
Make sure your target segments actually understand what your proposition.
Only work on projects and features that matters, delivers results, and is proven to have impact.
Don’t only trust your gut feeling. Rely on real data to move your organization forward.
Experimentation is hard to get started. Validation Patterns makes it practical and easy to get started.
"Only looked through a few of the cards [...], but already got ideas for ways to improve our user research and testing process"
The product experiments found in the deck have stood the test of time and proven to work well time and time again by product builders at companies like Spotify, Booking.com, Facebook, Amazon, and Google and recommended by top universities like Havard, MIT, and Stanford.
The Validation Patterns card deck is designed to let its physical qualities reflect the weight of its content. It's heavy. It's intentionally big in your hand. It's smooth to touch and easy on your eyes.
In the age of remote, we believe in the power of physical.
Yes! We offer team discounts when buying both the Persuasive Patterns and Validation Patterns card deck.
Get in touch at firstname.lastname@example.org
We do! Get in touch at email@example.com with your credentials (non-profit status or student ID) and we will arrange a discount for you.
The digital cards are emailed to you immediately after your checkout. If it does not show up, then please check your spam folder.
You can also download the cards by logging into Your Account. If you forgot your password, you can set a new one by using the email address you bought the card deck with.
The digital cards are compatible with Miro, Mural, FigJam, Powerpoint, Keynote, Jamboard, Whiteboard – in theory any software that allows you to insert images. The digital cards come in both a lightweight PDF and JPEG images of each card.
We ship to most countries in the world. If you want to be sure, then our checkout flow will let you know if we ship to your country.
We have fulfilment centers in the US and in Europe (Latvia). North America and Europe ship within days. Countries within Asia, Africa, and South America can take a few weeks. We show the estimated time from the courier on the checkout page.
If you are ordering outside of Europe or North America, customs charges should be minimal, if non-existant as we declare the cost price of the physical deck, not the full retail price of everything (Digital Cards, etc).
Of course. We will automatically email you an invoice after making a purchase. Watch your spam folder as the PDF file attached have a tendency to get stuck there.
Yes. We will automatically email you a tracking link once your package has left the warehouse. Depending on the time and day, this can some times be the next business day in the local timezone of our fulfilment center.
If you do not receive the tracking link in your email inbox, then please check your spam folder.