Validation Patterns card deck

Experiment to innovate

Validation patterns is a collection of 60 of the most common lean product experiments regularly used by product builders at companies like Spotify, Booking.com, Facebook, Amazon, and Google and recommended by top universities like Havard, MIT, and Stanford.

They are all designed as safe-to-fail experiments that will help you validate your most riskiest assumptions. They will let you start focusing on building the right product, from the start.

$59.00

We ship from two locations:
USA and UK (for EU orders). Orders outside the USA and EU may be subject to the customs fees and import duties of the country to which you have your order shipped.
Please factor this into your total costs.

Too many digital products are launched, only to fail.

Stop building products only to find out users wanted something else. All too late.

Lean validation can close the gap. By persistently validating your most riskiest assumptions, you can avoid the most common problem of product development: spending time and money building something nobody wants.

Our card decks are used by the worlds most respected brands

worlds-most-respected-brands-2017

We ship from two locations:
USA and UK (for EU orders). Orders outside the USA and EU may be subject to the customs fees and import duties of the country to which you have your order shipped.
Please factor this into your total costs.

Cards included

Fake-door testing, Trends and keyword analysis, Wizard of Oz, A/B testing, Collect pre-orders, Crowdfunding, Crowdsourcing, Video demo, Mashup, Concierge, Paper prototype, Clickable prototype, Working prototype, Lego Prototype, Run test ads, Classified posting, Sell the future, Beta launch, Find the watering hole, Guerilla user testing, Remote User Testing, Try it yourself, Move in with the customer, Five people who are in, Cold calling, Read app reviews, Customer service logs, Industry forums, Contract, Family Tree, Physical before digital, Multivariate testing, Impersonator, Dry-wallet, High hurdle, Feature stub, Spoof landing pages, Blog, Conjoint Analysis, Five second test, First click testing, One night stand, Provencial, Pretend to own, Comprehension test, Micro surveys, Contextual inquiry, Minimum Marketable Product, Write down your concept, Data mining, Takeaway test, Event, Offer a sample, Single-feature product, Pinocchio, Sales pitch (!), Focus group (!), Product/Market fit survey (!), Net promoter score (!), Quantitative surveys (!)