Product & Design

Standard reference points
UI Patterns are empirically proven solutions deemed so effective that more and more started using them – until they became the de facto standard.

Build a shared language
End feature debates by building a shared design language.

Lower friction
Reduce the cognitive load of users by not imposing them new interface systems to learn.

Development

Nothing is lost in translation
By agreeing best practice solutions you are implementing common and well documented and understood solutions.

Strategy & Planning

Critical design choices Build a clear understanding of why you’re doing what you’re doing, and why you’re not doing what you’re not doing.

Save time & money
You save time by not reinventing the wheel.

Before you begin designing your new product, go through all cards and select appropriate design patterns for your forthcoming design endeavour. Although simple and undirected, this approach will most likely spur new ideas and broaden your design vocabulary.

Design patterns seldom work alone. Examine the “See also” section to find related patterns that either complement or contrast a pattern.

Some design patterns work in opposite pairs and thus represent clear design choice alternatives. Examine the “In contrast to” section to help examine whether you are on the right path.