Persuasive Patterns

Bite-size psychological insights
Inspire User Action. Design Better Products.

Choose the package that works for you

From $49.00

We ship to all of the United States (US)
from Charlotte, NC.


Digital Cards emailed after purchase

Trusted by leading
product designers at

Facebook uses our design psychology brainstorm cards to make their product persuasive
Google uses our cards
Amazon is a customer
Apple is a customer
Dropbox is a customer
McKinsey and Company is a customer
Used by Harvard Business School
Ogilvy use our cards in their marketing
Intel is a customer
CocaCola uses our cards to do great marketing

Enable your team to...

Build a vocabulary

Let your team easily communicate in the language of behavioural science.

Understand the human mind

Motivate users toward action and make their decision making effortless.

Solve problems

Add a behavioral lens to how you solve design problems.

Execute better

Apply a tried-and-tested playbook of behavioral expertise.

Paul Boag

"Loving my persuasive patterns cards from Really useful inspirational tool"

Paul Boag
Roeland Doherty

"We use the Persuasive Patterns deck of cards to get people thinking about how we can leverage different techniques to increase conversions on our websites. I LOVE the line art (#58 - Self-Expression is my fav) but do wish there was a resource to see real-world applications."

Roeland Doherty


The design of the Persuasive Patterns card deck
  • Clear language

    The academic jargon of research papers have been transformed into understandable, concise, and digestible language making research quick and easy to undestand and share.

  • Supercharge your ideas

    Expand ideas and navigate behavioral research by exploring connected design patterns.

  • Memorable illustrations

    Custom hand-drawn illustrations by artist Annesofie Sandal provide visual metaphors to aid learning and recall.


Persuasive Patterns are extracted from 30+ behavioral journals and publications

  • American Psychological Association
  • American Psychologist
  • Behavioral and Brain Sciences
  • Cognitive Psychology
  • Current Biology
  • Econometrica
  • Economics Letters
  • Educational Psychologist
  • Experimental Economics
  • Frontiers in Psychology
  • Hellenic Journal of Psychology
  • Journal of Abnormal and Social Psychology
  • Journal of Applied Psychology
  • Journal of Applied Social Psychology
  • Journal of Consumer Marketing
  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Journal of Economic Behavior & Organization
  • Journal of Economic Perspectives
  • Journal of Economic Psychology
  • Journal of Experimental Psychology
  • Journal of Experimental Social Psychology
  • Journal of Leisure Research
  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Mathematical Psychology
  • Journal of Personality and Social Psychology
  • Journal of Risk and Uncertainty
  • Journal of the Experimental Analysis of Behavior
  • Management Science
  • Marketing Letters
  • Memory & Cognition
  • Organizational Behavior and Human Decision Processes
  • Psychological Bulletin
  • Psychological Review
  • Review of General Psychology

We have transformed comprehensive behavioral research into
credible and practical psychological nuggets based on research


All patterns are backed up by academic references. Back up your ideas with objective confidence.

Evidence based

All psychological insights presented have been proven to work with academically sound experiements.

Practical & portable

Persuasive patterns glues academia and the applied worlds, giving you in-the-pocket access to comprehensive behavioral research.

Our research curation is...


Our only motive is to educate you. We do not do our own academic research and are not owned by a third party. We are governed by our own high standards. Our advice is informed yet impartial.


The best teams in the world and thousands more use Persuasive Patterns to inform product decisions to create larger impact.

Digital badges to annotate your ideas

Even though Persuasive Patterns is a physical card deck, you will want to reference behaviours within your digital deliverables.

Backing up your design intentions with behavioral science has never been easier.

Back up your design with drag-drop digital behavioral science badges

All purchases come with bite-sized digital badges that are easy to drop in to your presentations, digital whiteboards, or prototypes.

Annotate and back up your designs with behavioral science.

Grow your business

Persuasive Patterns will support you
through the entire funnel

  • Awareness

  • Acquisition

  • Activation

  • Retention

  • Referral

  • Revenue

  • Awareness & standing out

    Catch the attention of your audience and stand out from the crowd.

  • Acquisition & conversion

    Attract new customers and increase revenue.

  • Activation & onboarding

    Help users discover value early and keep up their momentum.

  • Retention & loyalty

    Keep users engaged as they progress and make leaving hard.

  • Referral & social virality

    Use social psychology to make sharing a given.

  • Revenue & pricing

    Find the right price, amount of options, and appropriate presentation at the right time.

Craft memorable experiences

Create user experiences that leave
positive and memorable feelings

Being seduced

Branding & awareness

Learn how to stand out from your competition and become loved

Falling in love

Spark ongoing engagement

Learn how to keep users engaged through learning challenges, mastery, and facilitating meaningful outcomes.

Staying in love

Behavior and habit change

Help users achieve their goals, get rid of bad habits, or establish new and better habits.

Brett Sebbio

"Wanted to quickly shout out this Persuasive Patterns card deck I got from UI-Patterns and my favorite concept that's included - the Peak-End Rule. It's an excellent reference for keeping intended behaviors top-of-mind, and for explaining a complex concept simply to a stakeholder."

Brett Sebbio
UX Manager, Lowe's
The Persuasive Pattern card deck in a workshop setting

Evergreen content

The behavioral insights in the deck we true thousand years ago and will work thousand years from now. They stood the test of time because they are simple, yet effective.

The Persuasive Pattern card deck used to improve a customer journey

Tangibly big

The cards are designed intentionally big in your hands. It's heavy to hold, smooth to touch, and easy on the eyes.

In the age of remote, we believe in the power of physical.

Become a confident behavioral designer

Build a vocabulary based in human psychology and start designing for the human mind. Stop winging it and bring hard facts about we behave, decide, and take action to the table.

Buy now
The Persuasive Pattern card deck

Frequently Asked Questions

  • Can I get the Persuasive Patterns for my entire team?

    Yes! We offer team discounts when buying both the Persuasive Patterns and Validation Patterns card deck.

    Get in touch at

  • Do you do discounts for educational institutions, students, or non profits?

    We do! Get in touch at with your credentials (non-profit status or student ID) and we will arrange a discount for you.

  • When and how do I receive my digital cards?

    The digital cards are emailed to you immediately after your checkout. If it does not show up, then please check your spam folder.

    You can also download the cards by logging into Your Account. If you forgot your password, you can set a new one by using the email address you bought the card deck with.

  • Will the digital cards work with my software?

    The digital cards are compatible with Miro, Mural, FigJam, Powerpoint, Keynote, Jamboard, Whiteboard – in theory any software that allows you to insert images. The digital cards come in both a lightweight PDF and JPEG images of each card.

  • Do you ship to my country?

    We ship to most countries in the world. If you want to be sure, then our checkout flow will let you know if we ship to your country.

  • How long does shipping take?

    We have fulfilment centers in the US and in Europe (Latvia). North America and Europe ship within days. Countries within Asia, Africa, and South America can take a few weeks. We show the estimated time from the courier on the checkout page.

  • Will there be customs charges on my order?

    If you are ordering outside of Europe or North America, customs charges should be minimal, if non-existant as we declare the cost price of the physical deck, not the full retail price of everything (Digital Cards, etc).

  • Can you send an invoice?

    Of course. We will automatically email you an invoice after making a purchase. Watch your spam folder as the PDF file attached have a tendency to get stuck there.

  • Can I track the package?

    Yes. We will automatically email you a tracking link once your package has left the warehouse. Depending on the time and day, this can some times be the next business day in the local timezone of our fulfilment center.

    If you do not receive the tracking link in your email inbox, then please check your spam folder.