60 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.
2nd revision.
$59.00
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Design by behavior
Narrow down key behaviors to drive your design sprints
Remove friction
Learn how we think to make decision-making effortless for users
Motivate users toward action
Create more engaging, meaningful, persuasive and successful experiences
Drive emotional decisions
Tap into your user’s hopes, fears, and aspirations to tip decisions to your favor
Increase conversions
Leverage psychological insights to increase sales
Create conversion paths
Pair psychological nuggets to create persuasive recipes to skyrocket your growth
Design by behavior
Narrow down key behaviors to drive your design sprints
Remove friction
Learn how we think to make decision-making effortless for users
Motivate users toward action
Create more engaging, meaningful, persuasive and successful experiences
Acquisition & conversion
Attract new customers and increase revenue
Referral & social virality
Use social psychology to make sharing a given
Activation & onboarding
Help users discover value early and keep up their momentum
Branding
Stand out from your competition and become loved
Retention & loyalty
Keep users engaged as they progress and make leaving hard
Pricing Find the right price, amount of options, and appropriate presentation at the right time
Ongoing engagement
Keep users engaged through learning challenges, mastery, and facilitating meaningful outcomes.
Behavior, and habit change
Help users achieve their goals, get rid of bad habits or establish new and better habits.
Product Development
Learn what matters when you create something new.
EU orders ship from the UK. All other orders ship from the USA.
Orders outside USA and EU may be subject to custom duties. Please factor this into your total costs.
Social Proof, Authority, Reciprocation, Revenge, Commitment & Consistency, Liking, Positive Mimicry, Cognitive Dissonance, Reputation, Nostalgia Effect, Loss Aversion, Endowment Effect, Status-Quo Bias, Scarcity, Optimism Bias, Need for Closure, Set Completion, Curiosity, Role Playing, Competition, Isolation Effect, Tunneling, Reduction, Anchoring, Conceptual Metaphor, Recognition over Recall, Pattern Recognition, Limited Choice, Serial Positioning Effect, Chunking, Sequencing, Framing, Value Attribution, Feedback Loops, Kairos, Trigger, Simulation, Tailoring, Self-Monitoring, Periodic Events, Appropriate Challenges, Storytelling, Intentional Gaps, Rewards, Peak-End Rule, Completion, Powers, Prolonged Play, Unlock Features, Status, Levels, Self-Expression, Achievements, and Delighters.
We use the Persuasive Patterns deck of cards to get people thinking about how we can leverage different techniques to increase conversions on our websites. I LOVE the line art (#58 - Self-Expression is my fav) but do wish there was a resource to see real-world applications pic.twitter.com/DdiQiu3rZy
— Roeland Doherty (@DohertyRoeland) 23. maj 2018
I’ve using @uipatternscom cards for generating ideas. Much easier than having to remember the patterns pic.twitter.com/ki5P6EjSPW
— Milos (@citrusmist) 9. august 2018
Wanted to quickly shout out this Persuasive Patterns card deck I got from UI-Patterns and my favorite concept that's included - the Peak-End Rule. It's an excellent reference for keeping intended behaviors top-of-mind, and for explaining a complex concept simply to a stakeholder. pic.twitter.com/iF8ZA92OSo
— Brett Sebbio (@BrettSebbio) 22. juli 2018
Working with #persuasive #patterns card deck. Excellent tool for generating alternative solutions in #behaviourdesign ❤ #servicedesign #uxdesign #businessdesign @toxboe @BitfactorOy pic.twitter.com/Bat2IgqnE4
— Kirsi Halttu (@khalttu) 6. juni 2018
Practical & portable
Holds the knowledge of a thousand research papers
A shared vocabulary
Educate and inspire your team and build a shared design vocabulary
Useful & applicable
Apply academic research to real world problems with ease
EU orders ship from the UK. All other orders ship from the USA.
Orders outside USA and EU may be subject to custom duties. Please factor this into your total costs.
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