60 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.
Design by behavior
Narrow down key behaviors to drive your design sprints
Learn how we think to make decision-making effortless for users
Motivate users toward action
Create more engaging, meaningful, persuasive and successful experiences
Drive emotional decisions
Tap into your user’s hopes, fears, and aspirations to tip decisions to your favor
Leverage psychological insights to increase sales
Create conversion paths
Pair psychological nuggets to create persuasive recipes to skyrocket your growth
Create new business models
Discover new ways to deliver and create value
Complex concepts have been simplified into digestible nuggets to save you time on research
By understanding how our minds work, your chances of building something users love is increased.
Acquisition & conversion
Attract new customers and increase revenue
Referral & social virality
Use social psychology to make sharing a given
Activation & onboarding
Help users discover value early and keep up their momentum
Stand out from your competition and become loved
Retention & loyalty
Keep users engaged as they progress and make leaving hard
Find the right price, amount of options, and appropriate presentation at the right time
Keep users engaged through learning challenges, mastery, and facilitating meaningful outcomes.
Behavior, and habit change
Help users achieve their goals, get rid of bad habits or establish new and better habits.
Learn what matters when you create something new.
Social Proof, Authority, Reciprocation, Revenge, Commitment & Consistency, Liking, Positive Mimicry, Cognitive Dissonance, Reputation, Nostalgia Effect, Loss Aversion, Endowment Effect, Status-Quo Bias, Scarcity, Optimism Bias, Need for Closure, Set Completion, Curiosity, Role Playing, Competition, Isolation Effect, Tunneling, Reduction, Anchoring, Conceptual Metaphor, Recognition over Recall, Pattern Recognition, Limited Choice, Serial Positioning Effect, Chunking, Sequencing, Framing, Value Attribution, Feedback Loops, Kairos, Trigger, Simulation, Tailoring, Self-Monitoring, Periodic Events, Appropriate Challenges, Storytelling, Intentional Gaps, Rewards, Peak-End Rule, Completion, Powers, Prolonged Play, Unlock Features, Status, Levels, Self-Expression, Achievements, and Delighters
We use the Persuasive Patterns deck of cards to get people thinking about how we can leverage different techniques to increase conversions on our websites. I LOVE the line art (#58 - Self-Expression is my fav) but do wish there was a resource to see real-world applications pic.twitter.com/DdiQiu3rZy— Roeland Doherty (@DohertyRoeland) May 23, 2018
Wanted to quickly shout out this Persuasive Patterns card deck I got from UI-Patterns and my favorite concept that's included - the Peak-End Rule. It's an excellent reference for keeping intended behaviors top-of-mind, and for explaining a complex concept simply to a stakeholder. pic.twitter.com/iF8ZA92OSo— Brett Sebbio (@BrettSebbio) July 22, 2018
Practical & portable
Holds the knowledge of a thousand research papers
A shared vocabulary
Educate and inspire your team and build a shared design vocabulary
Useful & applicable
Apply academic research to real world problems with ease
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