Video course: Build Persuasive Products

In this 3 hour course, I will go through the most effective persuasive design patterns and explain how you can easily apply them to your own design. You will learn the underlying psychological principles that drive us toward action.


We ship to Denmark from Latvia, EU.

What are the requirements?

You should have familiarity with websites, apps, and/or technology products.

What am I going to get from this course?
  • Use psychology to design more effective, more fun, and more engaging interactions
  • Design with purpose and intent
  • Motivate your users to act
  • Sustain passionate users through mastery and honest seduction
  • Create better and more engaging interactions, today.
  • Frame choices to your benefit
What is the target audience?
  • Web designers
  • Interaction designers
  • Usability professionals
  • User Experience professionals
  • Entrepreneurs
  • Business developers
  • Growth hackers
What you get

Lifetime access to the 3 hour video course on building persuasive products designed and narrated by Anders Toxboe.

The full life-cycle

The appropriate approach to engaging your users depend on where they are in your product’s lifecycle. We will examine all stages of your user-relationship:

  • How to get people onboard
  • How to get people started and discovering all your product has to offer
  • How to make them stick around (and love your product)
  • An always growing course

I believe in creating the best possible course for you to enjoy. This is why I will continuously be adding more lessons. If you liked the course in its current state then be sure to buy it now, to get free access to all existing and future lessons at the current low rate.

You will learn how to design for engagement

The starting point will be in psychology rather than in graphical design. We will examine how we are as humans: how we think. You will learn what motivate us when we make decisions and how we make decisions. After this course, you will be able to apply this principles to make seductive user experiences, that drive users toward action.

Our products are used by the world's leading product designers

McKinsey & Company